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Microsoft MB-220 : Microsoft Dynamics 365 for Marketing Exam

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Test Number : MB-220
Test Name : Microsoft Dynamics 365 for Marketing
Vendor Name : Microsoft
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MB-220 test Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 test Syllabus | MB-220 test Objectives


Candidates for this test are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

- Configure marketing applications (5-10%)
- Manage segments and lists (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads (10-15%)
- Create and manage marketing emails (10-15%)
- Manage customer journeys (15-20%)
- Manage events and webinars (10-15%)
- Configure and analyze customer responses (10-15%)

Course Outline | Syllabus | test Objectives
Configure marketing applications (5-10%)
Configure marketing settings
=> verify organization and business management settings
=> define default matching strategies
=> configure quota limits
=> configure event settings
=> configure Customer Insights synchronization
=> manage keywords for images for an organization
=> create templates
=> configure the privacy banner
=> configure settings for landing pages
=> configure data protection tools
=> configure Campaign & Materials Approval Workflow
=> configure Marketing Business Units

Manage segments and lists (10-15%)
Create and manage segments
=> determine segment type
=> create market segments
=> configure dynamic segments using Designer, Flow, or Query
=> combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
=> determine usage scenarios for subscription lists
=> create a subscription list
=> add a subscription list or lists to a form
=> create a segment based on a subscription list
=> create and manage Subscription Center
Create and manage marketing forms and pages (10-15%)
Create marketing forms
=> determine which marketing form type to use
=> determine form requirements and limitations
=> create a marketing form using a template
=> enable prefilling for forms
=> embed a form on an external website
=> create new fields to add to marketing forms
Create and manage marketing pages
=> determine which marketing page type to use
=> create a marketing page using a template
=> add form blocks to marketing pages
=> customize a marketing page
=> create and use dynamic test links
=> implement dedicated marketing page blocks
=> preview and validate marketing pages
=> publish a marketing page
=> configure Personalized Landing Pages

Manage leads (10-15%)
Create and manage leads
=> create leads manually or automatically
=> synchronize leads from LinkedIn by using the LinkedIn connector
=> create and manage leads and lead segments through parent contacts/accounts
=> create and manage leads through social content
Create and assess sales readiness
=> create and manage Lead Scoring Models
=> create explicit and implicit scoring conditions
=> create compound conditions
=> set up condition models
=> configure thresholds

Create and manage marketing emails (10-15%)
Create email messages
=> create an email message
=> define mandatory fields
=> add dynamic content to email messages
=> integrate marketing pages with marketing emails
=> create A/B Emails
Publish and manage email messages
=> preview and test messages
=> validate and publish messages
=> edit Go live emails

Manage customer journeys (15-20%)
Create customer journeys
=> determine template types
=> implement content types
=> set up a customer journey
=> implement activity and launch workflow options
=> implement targets
=> implement flow control for customer journeys
Publish and manage customer journeys
=> validate and publish a customer journey
=> edit live customer journeys

Manage events and webinars (10-15%)
Create and manage events
=> create an event team
=> set up agendas, including internal and external tracks
=> manage speakers, registration, waitlists, and attendees
=> manage vendors, logistics, and accommodations
Create and manage webinars
=> determine webinar types
=> configure webinar options

Configure and analyze customer responses (10-15%)
Create and manage surveys and survey responses
=> identify survey question types
=> determine respondent types
=> configure response routing
=> preview and test surveys
=> publish surveys for customer journeys
=> implement workflow conditional logic for survey actions
Manage Customer Insights
=> determine report types
=> analyze contact insights
=> analyze lead insights
=> analyze segment insights
=> analyze customer journey insights
=> analyze email insights
=> analyze lead scoring model insights
=> analyze marketing page insights
=> analyze marketing form insights
=> analyze website insights
=> analyze redirect URL insights
=> gather and summarize survey results



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With cloud's security merits comes systemic hazards, report finds | MB-220 test dumps and PDF Download

besides the fact that children almost 30 years historic, cloud computing remains a “new” know-how for most organizations. The cloud guarantees to reduce expenses and enhance efficiencies through storage and administration of huge repositories of data and programs which are theoretically more affordable to keep and more convenient to deliver protection to.

Given the turning out to be rush through groups to circulation to the cloud, it’s no shock that some policymakers in Washington are calling for legislation of this disruptive technology. remaining yr, representative Katie Porter (D-CA) and Nydia Velázquez (D-the big apple), advised the monetary balance Oversight Council (FSOC) to agree with cloud features as essential features of the modern banking equipment and field them to an enforced regulatory regime. Their requires this type of oversight came within the wake of an important statistics breach of Capital One wherein an employee of the monetary establishment became capable of steal greater than a hundred million customer credit purposes via exploiting a misconfigured firewall in operations hosted on Amazon internet services (AWS).

A look at launched today by means of the Carnegie Endowment for overseas Peace aims to provide lawmakers and regulators a primary understanding of what’s occurring within the cloud enviornment, with a particular focal point on the protection of those gigantic reservoirs of information. “Cloud safety: A Primer for Policymakers,” written by using Tim Maurer, co-director of the Carnegie Endowment’s Cyber policy Initiative and Garrett Hinck, a doctoral pupil at Columbia institution and a former Carnegie Endowment analysis assistant, argues that the “debate about cloud security remains vague and the general public coverage implications [are] poorly understood.”

From a public coverage perspective, “the image of a cloud obscures as a whole lot as it explains,” the document states. “A more nuanced graphic emerges when the cloud is regarded when it comes to its layers—from the real facts facilities and network cabling that kind its groundwork to the virtual software environments and functions that widely wide-spread clients interact with.”

Systemic cloud security risk

but, the paper states, cloud provider is focused in the palms of a number of providers including AWS, Microsoft Azure, and Google Cloud, so-called “hyperscale” cloud provider suppliers, with corporations like Alibaba Cloud and Tencent taking part in an analogous function in China. The rising cost of cyberattacks means that almost all businesses can’t simply take care of themselves, leaving agencies “ entrusting their safety to these exterior enterprises’ safety teams.” youngsters, that solution raises a new issue which is “the systemic chance linked to a centralized method.”

“There’s little or no figuring out of what the cloud is,” Maurer tells CSO. “There is terribly little out there that describes what the cloud is and how to consider about cybersecurity.”

Cloud security policy considerations

youngsters the Carnegie Endowment file steers away from public coverage ideas, it does note there are two key policy issues that have to be balanced.

“the primary one is the latest and general issue of cyber insecurity," Maurer says. "Most companies nevertheless fight to comfortably protect themselves in opposition t hackers.”

Few agencies can rival the “castle Knox” level of safety offered by way of Google, Amazon or Microsoft, so they could be at an advantage entrusting protection to those giants. “For them, migrating to the cloud can definitely increase their cybersecurity because they can then outsource and delegate the insurance plan to the really excessive-paid protection teams of the proper safety suppliers,” Maurer says. those businesses would nonetheless need to competently configure their cloud setups to keep away from unintentional data exposure, which the report is without doubt one of the most usual pursuits to disrupt cloud functions.

The 2d issue is the systemic risk cloud suppliers pose, particularly that permitting so an awful lot records to be stored within the fingers of giants might invite infrequent but catastrophic events. The document cites a 2018 Lloyds of London look at that estimates a three- to 6-day outage of a big cloud service company might trigger economic losses of as much as $15 billion. in addition, like fort Knox, cloud features could become juicy targets for attackers because of the quantity of riches they comprise.

“A starting to be variety of policy makers in Congress however additionally other places around the globe are starting to turn into greater concerned that the more agencies and governments migrate to the cloud, the greater of a focused possibility there's, the greater systemic possibility that migration to the cloud poses,” Maurer says. “If there's an enormous incident affecting one cloud provider company, then it could affect a whole trade and have a broader sector-broad impact.”

The cloud is more relaxed than on-premises

still, the systemic possibility shouldn’t overshadow the safety benefits of moving to the cloud. “We’re basically on the verge of americans worrying too a good deal about the systemic possibility and losing sight of the incontrovertible fact that migration to the cloud can truly help us clear up the current cybersecurity difficulty,” Maurer says. A CISO lately informed Maurer that “migrating to the cloud makes the corporation ten times more comfy than what his security team may obtain on their own.”

different considerations in brief raised in the record core on the dominance of the American cloud providers foreign places. “safety is just one of the issues governments think about. There’s additionally a query of statistics localization, a question of antitrust, a question that many of them want to build out their own domestic tech industries and are therefore imposing laws that they are trying to restrict the basically American cloud carrier providers.”

A collaborative approach to cloud safety

searching ahead, cloud security would advantage from a collaborative method among those big suppliers, Maurer argues, when you consider that the breakneck competition amongst them stands within the means of maintaining towards threats that affect all of them. “If they seem on the existing degree of maturity and lifestyle in the tech business, it's so hyper-competitive that they definitely hardly ever check with each different and that they hardly ever talk about safety that may affect all of them,” he says.

although some critics of a collaborative cloud safety initiative might lift antitrust concerns, there are fashions of similar procedures in different industries, together with finance and aviation, Maurer says. “in case you study other totally competitive industries like the monetary business, just like the aviation trade, they have got all formed specific trade consortia which are designed to assist address safety as a result of they appreciate the hazards within the whole business and never just particular person corporations.”

“It might be much greater vital sooner or later for the major cloud provider providers to come back collectively to share and compare notes…and to additionally potentially share records about possibility actors that can be focused on them,” he says. “That is likely to pay off greater in the future than a regulatory framework would, which is down the highway.”

Copyright © 2020 IDG Communications, Inc.


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